top of page

What is Geofencing?

Geofencing is a location-based technology service in which a mobile, desktop or cloud-based app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag or mobile device enters or exits a virtual boundary set up around a geographical location, known as a geofence.  There are other forms of geofencing that can use multiple creative including programmatic video, static ads, and ctv ott advertising.  That geofence can be as small as a building or home and as large as a mile or even a zip code.  But it’s the placing of that defined boundary that makes geofencing possible.

Geofencing technology (geofences) are set up to monitor driving and walking activity in secure locations, allowing senior manager to see alerts when anyone enters or leaves that specific area that was drawn by the geofencing technology.  You’re starting to see many businesses use geofencing to monitor employees in the field working for time tracking, automating time cards, and even keeping track of company property such as vehicles, fleets, tractors, etc..  And of course, many many brands are using geofencing to market to people in precise areas.



  • Comparable scalability
  • Pinpoint accuracy
  • Location file import and export capability
  • Granular localization via custom shapes and sizes
  • Variable recency (instant to 30 days)
  • Boost mobile performance and reach
  • Retarget customers who visit or commute through any geo-fenced location

  • Leverage targeted campaigns only to customers within a predetermined physical proximity to your business

  • The most reliable way to target mobile users in your business’s proximity

  • Identify relevant locations to target based on business type and geography

  • Track o"ine or “last mile” conversions to measure your campaign’s effectiveness

  • Target event locations during specific date and time windows


  • Target physical addresses with a digital medium to build an audience based on plat line data

Programmatic Display Advertising

  • Geo Fencing
  • Conversion Zone Tracking
  • Site Retargeting
  • Search Retargeting
  • CRM Retargeting
  • Keyword Contextual Targeting
  • Programmatic Video
  • Event Targeting
  • Demographic Targeting

Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert.  See all of the programmatic solutions our team can provide.

Music Apps

Paid Social Advertising

  • Facebook/Instagram Advertising Capabilities
  • Utilize LinkedIn Ads For B2B & B2C Lead Generation
  • Snacpchat Advertising Capabilities

Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.

But HooMedia Ads is no ordinary digital agency.  We have access to proprietary technologies that allow us to go beyond those 1,500 filters including:

  • Targeting checked locations

  • Matching to CRM lists (We achieve 50 – 80% match rates)

  • People who engaged with particular facebook pages (liked)

  • Targeting keyword content 

  • Directly message 


In the marketing discovery calls, we discuss how geofencing can work for you, Pricing for Google Ads, The process of Google Ads Management, how we partner with agencies as well as direct brands.

Data Driven Tools That Fuel Your Marketing Efforts

  • Lookalike Modeling
  • Web(Site) Unmasking
  • CRM Retargeting
  • Audience Curation
  • Media Data Intelligence
  • Analytics & Reporting

We’re more than just a geofencing marketing company or an OTT Advertising provider.  We are a marketing technology company helping clients gain key insights into their media and audience, turning those insights into media planning and media execution.

Get Additional Ad Spots on HOONation TV when you start any ad campaigne with Hoo Media Ads

 How To Start A Campaign 


Manage Your Schedule & Set Your Budget

Choose when you want your campaigne to run, how long you want it to run, and get started with a flexible budget


Determine Your Audience

Target by location, interest, city, zip code, places of business, entertainment complex's, major attractions, live events and more.

hoomedia ads


Upload Your Ad For Review

Upload your Ad and get approval in as little as 24 hours.


Add a form of payment

Payment is fast and secure with any major credit card


View & optimize your ads performance

Get real-time reports of your ads performance.

Watching something on an ipad

 Start Streaming   Your Ads Now! 

bottom of page