How It Works 

Geofencing is a location-based technology service in which a mobile, desktop or cloud-based app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag or mobile device enters or exits a virtual boundary set up around a geographical location, known as a geofence.  There are other forms of geofencing that can use multiple creative including programmatic video, static ads, and ctv ott advertising.  That geofence can be as small as a building or home and as large as a mile or even a zip code.  But it’s the placing of that defined boundary that makes geofencing possible.

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Geofencing technology (geofences) are set up to monitor driving and walking activity in secure locations, allowing senior manager to see alerts when anyone enters or leaves that specific area that was drawn by the geofencing technology.  You’re starting to see many businesses use geofencing to monitor employees in the field working for time tracking, automating time cards, and even keeping track of company property such as vehicles, fleets, tractors, etc..  And of course, many many brands are using geofencing to market to people in precise areas.